New Miller Lite marketing campaign gives select customers opportunity to be scolded for being sexist pigs

Miller Lite this week announced its latest marketing campaign, whereby long-time, loyal customers can dial into a hotline and be lectured about why they are sexist pigs. Upon completion, the caller will be sent a complimentary six-pack of beer and a koozie that reads, “It’s Miller Time (And time to repent for your involvement in promoting America’s patriarchy).”

A simple, 20-minute phone call lets you add this sleek koozie to your already overwhelming collection.

The campaign is part of a broader push by the country’s largest beer manufacturers to make their  most devoted customers feel bad about themselves. Last month, amid controversy over its decision to put trans celebrity Dylan Mulvaney on its labels, Bud Light received massive pushback for describing its customer base as being too “fratty” and “out of touch.” This resulted in plunging stock prices and an extended decline in sales that has yet to rebound.

That uproar caused Miller Lite executives to panic over how much free publicity their chief competitor was receiving. So, they decided to thrust their own manufactured controversy onto an unsuspecting customer base that, until this point, was content with merely purchasing and consuming their product.